Home Pallets Quote Freight Exchange Sustainability About
Get a Quote →

Pallet Distribution · Freight Exchange · El Paso, Texas

Home › About Us

Founder & CEO

Jorge
Escobedo
-Nieto

Founder, Soltola Logistics · El Paso, Texas

El Paso born. Boston-trained. Global in reach. Jorge leads large organizations, drives transformation, and builds businesses that scale across North America.

El Paso, TX Boston, MA Thermo Fisher Scientific North America Operations Global Business Leader MBA · Boston University
Read My Story Get a Quote
Jorge Escobedo-Nieto, Founder & CEO of Soltola Logistics
9+
Years building &
leading at scale
1,300
People led across
global organizations
3
Continents where
Jorge has led teams
3
Product launches
across US & China

The Origin

El Paso roots.
Global reach.

I grew up in El Paso, Texas. A border city built on movement, trade, and people who figure things out. It's where I learned that tight operations and strong relationships are the foundation of everything.

My career took me to Boston and beyond, building global teams, driving transformation programs, and leading organizations at scale inside one of the world's most complex life sciences companies. As Director of Strategy and Operations at Thermo Fisher Scientific, I lead a large North American organization spanning operations, commercial, and technical teams.

"Every operation I built abroad, I kept thinking — El Paso deserves this kind of thinking. The logistics running through this city every day should be smarter, leaner, and better for the people doing the work."

— Jorge Escobedo-Nieto, Founder

So I built Soltola. Not just a pallet company, but a platform to bring that same operational mindset to the Southwest supply chain. One that pays carriers for miles they're already driving and moves product more efficiently for everyone.

Home · Where it started
El Paso, TX
Born and raised. The border city that taught me hustle, logistics, and the value of community. Where Soltola was built to serve.
Northeast · Enterprise scale
Boston, MA
Stepped into enterprise-level operations and product management. Learned to build systems that scale far beyond a single city or region.
Global · Transformation at scale
Boston & Beyond
Rose through Thermo Fisher's leadership program to Director of Strategy & Operations, leading a large North American organization and driving transformation across global markets.
Home · Where it lands
El Paso, TX
Returned home to build Soltola, applying global supply chain expertise to the Southwest market and the community that shaped me.

Career Timeline

Built from the ground up.

Nine years at one of the world's most complex life sciences companies. Each role added scale, responsibility, and a clearer picture of what operational excellence actually looks like. Soltola is what happens when you bring that home.

2024 — Present
Founder & CEO
Soltola Logistics · El Paso, TX
Built Soltola from scratch: pallet distribution network, freight marketplace, and all the systems to support both. Putting a decade of enterprise operations experience to work for the Southwest.
Pallet Distribution Freight Marketplace El Paso, TX
May 2024 — Present
Director, Strategy & Operations
Thermo Fisher Scientific · Pharmaceutical & Biotech Services
Lead strategy and operations for a North American organization spanning pharmaceutical and biotechnology services. Coordinate cross-functional initiatives across operations, commercial, and technical teams. Deliver strategic updates and business reviews to senior executives, driving organizational performance and sustained growth.
North America Strategy & Operations Executive Leadership Organizational Growth
2021 — 2024
Sr. Manager, Product & Business Development
Thermo Fisher Scientific · Specialty Diagnostics
Led global product management and business development across specialty diagnostics, building new market strategies, securing R&D investment, and launching products in the US and China. Built a global marketing organization spanning the US, Germany, and China, and developed a long-term product roadmap covering regulatory, financial, and technology strategy.
Global Product Strategy 3 Product Launches US · DE · CN Long-Term Roadmap
2018 — 2021
Sr. Value Stream Manager
Thermo Fisher Scientific · Pharmaceutical Inspection
Led end-to-end operations of a global pharmaceutical inspection business through COVID-19, one of the most disruptive periods in modern industry. Kept the business running, customers served, and teams aligned while navigating workforce constraints, supply chain disruption, and rapidly shifting demand. Designed new facility infrastructure and built operational systems to support long-term scale.
Led Through COVID-19 Global Operations Business Continuity Operational Infrastructure
2015 — 2016
Associate Mechanical Engineer
CyPhy Works · Boston, MA
Designed a 1,200V 6-rotor UAV capable of perpetual flight. Engineering foundation that underpins the operational and technical instincts Jorge brings to every business challenge.
UAV Engineering Mechanical Design

By the Numbers

A career defined by growth.

1,400+
People led across global organizations
Business Development & Operations
3
Continents where teams
have been built & led
North America · Europe · Asia
1,300
Colleagues impacted
through direct leadership
Teams built across multiple orgs
8
Businesses optimized
and transformed
Across pharma, diagnostics & logistics

Why Soltola

World-class thinking.
Southwest roots.

Most pallet distributors in this region are focused on the next truckload. Most freight brokers take 15 to 25 percent off the top and don't add much beyond a phone call.

Soltola is different. Jorge grew up watching trucks roll empty through El Paso. He's also built and led large operations across North America. He started this platform because he'd seen what good logistics looks like and knew his hometown deserved the same.

Operations built for efficiency
Every system at Soltola is designed to be lean, measurable, and built around what the customer actually needs.
Real technology, not spreadsheets
The freight marketplace, the real-time quote calculator, the route matching. These come from someone who's actually managed enterprise product roadmaps.
Community, not just commerce
Soltola was built for El Paso and the Southwest. Every trucker who earns more on a return trip, every company that saves on freight costs, that's the community winning.
The Soltola Principles
01
"The person doing the work should keep most of the money."
That's why our freight marketplace fee is 3% per side. Not 15%, not 25%. Just 3% — far below what brokers take.
02
"An empty truck is a failure of information, not a lack of demand."
15–35% of U.S. trucking miles are driven empty (ATRI). Soltola's marketplace fixes the information problem.
03
"El Paso deserves world-class logistics, not what's left over."
This region moves billions in goods every year. It should have the infrastructure to match.

Our Mission

"Fewer empty roads. Smarter supply chains. We built Soltola to bring the same operational thinking we've applied to global organizations back home to El Paso and the Southwest."

— Soltola Logistics · El Paso, Texas

3%
Platform fee — far below traditional broker rates
15–35%
Of U.S. trucking miles driven empty (ATRI) — we help solve that
6
States served across the Southwest

Let's work together.

Pallets, freight, or just a conversation about your supply chain. We're here.

Get a Pallet Quote Join the Freight Exchange

© 2025 Soltola Logistics LLC. All rights reserved. El Paso, Texas.

soltola.com